This yr’s Dental Business Awards noticed 21 ADG contributors take house trophies and the ADG itself win the Very good use of PR award.
The Affiliation of Dental Teams (ADG) workforce scooped the winner’s trophy for Very good use of PR at FMC’s Dental Business Awards 2025. The ADG submitted its ‘Growing Dental Oases’ marketing campaign which sought to supply answers to the problem of ‘dental deserts’.
The successful submission
The Growing Dental Oases white paper revealed in June targeted at the large hole within the dental personnel and the answer deploying world dentists can be offering. By means of highlighting poignant case research, the tale were given vital nationwide information pick out up. Those integrated a dentist with a grasp’s stage from Egypt operating in McDonald’s whilst within the lengthy in a foreign country registration exam (ORE) procedure.
3 weeks later, the ensuing press hobby induced a remark by means of the well being minister at a televised make a selection committee consultation. All through this, Stephen Kinnock MP demanded a plan from the Normal Dental Council (GDC) to unblock the ORE bottleneck.
Hosted on the prestigious Wembley venue, ADG member teams went as much as the rostrum a complete of 21 instances all the way through the night time as award after award used to be introduced. It used to be a very good night time and this type of nice second to recognise and rejoice the ingenious paintings being performed day by day around the dentistry career.
Which ADG contributors took house an award?
- Commercial of the Yr – Kana Well being Workforce, Cross to Listing, extremely counseled
- App of the Yr – Damira Dental Studios, extremely counseled
- Very good use of PR – Affiliation of Dental Teams, winner
- Very good use of PR – Teeth Membership, extremely counseled
- Site of the Yr – Damira Dental Studios, extremely counseled
- Site of the Yr – mydentist, extremely counseled
- Very good use of Social Media – Teeth Membership, extremely counseled
- Dental Follow Company Workforce – Bupa Dental Care, winner
- Dental Follow Company Workforce – Kana Well being Workforce, extremely counseled
- Dental Business Worker of the Yr – Jesse Frost, Kana Well being Workforce, extremely counseled
- Dental Business Worker of the Yr – Jane Walker, Neighborhood Dental Services and products, extremely counseled
- Industry Chief of the Yr, Dental Follow Company Workforce – Lisa McKinnon, Todays Dental, winner
- Industry Chief of the Yr, Dental Follow Company Workforce – Kunal Thakker, Teeth Membership, extremely counseled
- Sustainable Industry Award – Treeline Dental Workforce, extremely counseled
- Buyer Carrier Supplier of the Yr, greater than 25 workers – Bupa Dental Care, extremely counseled
- Dental Emblem of the Yr, Dental Follow Company Workforce – Damira Dental Studios, winner
- Dental Emblem of the Yr, Dental Follow Company Workforce – Kana Well being Workforce, extremely counseled
- Dental Business Tournament of the Yr, Dental Follow Company Workforce – Bupa Dental Care’s ‘Dental Well being is… Are living’, winner
- Advertising and marketing Marketing campaign of the Yr – Damira Dental Studios, ‘The Summer season Whitening Marketing campaign’, winner
- Advertising and marketing Marketing campaign of the Yr – Teeth Membership, ‘Summer season Marketing campaign’, extremely counseled
- Staff of the Yr, Dental Company Workforce – Smile Dental Care, extremely counseled
- Exceptional Industry of the Yr, Dental Follow Company Workforce – Teeth Membership, winner.
‘Determination and creativity’
ADG used to be additionally overjoyed to look commendations for Smile Dental Academy, which is a part of Smile Dental Workforce (an ADG member) for Quick-Time period Postgraduate Process the Yr, extremely counseled, and Staff of the Yr, winner.
Neil Carmichael, government chair, ADG mentioned: ‘Successful 22 awards between us and our ADG contributors intended that the 2025 Dental Business Awards rite in reality used to be an evening to bear in mind. We have been delighted to win Very good use of PR since our “Growing Dental Oases” document were given the popularity it deserved within the quest to search out answers to the United Kingdom’s “dental deserts”.
‘We have been additionally very happy with the willpower and creativity proven by means of our member teams who excelled this yr at the podium – as each winners and within the extremely counseled classes. Congratulations to all!’
This newsletter is subsidized by means of the Affiliation of Dental Teams.
