As Corsodyl celebrates 50 years of gum experience, Kate Fabrikant explains its challenge to focus on gum illness by way of making gum care easy, efficient and out there.
At Corsodyl, the #1 dentist-recommended toothpaste emblem for gum issues, we stay dedicated to elevating consciousness of the necessary position wholesome gums play in long-term oral and total wellbeing, as we have a good time our 50th anniversary.
Gums are the unsung heroes of the mouth, offering the rules for an entire life of self belief in just right oral fitness. But, gum illness ranks because the eleventh maximum commonplace ailment international and the second one maximum commonplace oral fitness situation after cavities (BBC, 2022).
A legacy rooted in science
Corsodyl introduced its first product in the United Kingdom in 1975 – a chlorhexidine digluconate gel designed to assist deal with gum illness. Through the years the emblem has evolved a complete vary of specialist gum care merchandise, together with toothpastes, mouthwashes and interdental brushes, designed to assist take care of wholesome gums.
Corsodyl has firmly established itself as a depended on emblem, providing a rising vary of clinically confirmed merchandise that play an integral position within the oral care of sufferers who enjoy gum issues.
Addressing the gaps in affected person gum fitness working out
To mark its fiftieth anniversary, Corsodyl commissioned analysis amongst 2,000 British customers to discover present attitudes and behaviours against gum care.
Gum illness is a extremely prevalent situation, affecting thousands and thousands of folks in the United Kingdom, but many of us stay ignorant of the related dangers, starting from diabetes to cardiovascular headaches (BSP, 2025; Holmstrup et al, 2017). Actually, in our contemporary analysis, 96% of respondents reported experiencing bleeding gums sooner or later of their lives, with 29% experiencing this symptom each and every couple of weeks or extra (Corsodyl, 2025).
The findings spotlight a transparent want for progressed affected person training on gum care. Greater than part of respondents (57%) admitted they don’t at all times consider their gum fitness when brushing their enamel, whilst 12% say they hardly ever believe it in any respect* – revealing a fashionable disconnect between day-to-day conduct and long-term oral fitness (Corsodyl, 2025).
Moreover, best 63% brush for the counseled two mins, and simply 26% brush at a 45-degree attitude – which is very important for permitting the bristles to achieve beneath the gumline successfully (Corsodyl, 2025).
Corsodyl’s challenge is to modify this by way of making gum care easy, efficient and out there.
How can oral fitness pros assist?
The insights spotlight the crucial want for endured affected person training about gum fitness – a challenge that Corsodyl is keen to steer. Whilst many patrons really feel assured about their smiles, a disconnect stays between belief and observe on the subject of keeping up wholesome gums.
By way of proceeding to put money into scientific analysis, product building, {and professional} training, Corsodyl is dedicated to remaining this hole, making sure its vary meets the desires of each sufferers and practitioners.
On the middle of Corsodyl’s method is a robust, collaborative partnership with oral care pros. Dentists and pharmacists are inspired to have open conversations with sufferers about gum care, supported by way of Corsodyl’s evidence-based assets and steerage that may be included into day-to-day oral hygiene routines.
Addressing the country’s gum fitness
Gum illness, one of the crucial two maximum prevalent oral sicknesses globally, stocks commonplace possibility elements with different non-communicable sicknesses equivalent to diabetes, heart problems and stroke (IHME, 2019). Those come with top sugar consumption, alcohol intake, and an bad nutrition (The Economist, 2024).
In 2023, Corsodyl reaffirmed its dedication to the country’s gum fitness with the release of the Corsodyl Lively Gum vary. The cutting edge Lively Gum Restore Contemporary Mint toothpaste actively is helping gums get started repairing in only one week** by way of focused on plaque micro organism, the primary offender of early gum illness. The release aimed to toughen the ones in search of choices to highest toughen their gum fitness, in a global the place customers battle to procure good enough dental care (BBC, 2022).
Construction in this momentum, Corsodyl introduced its Gum Fortify & Give protection to vary in 2024. The release constructed from two toothpastes and a day-to-day mouthwash, which can be clinically confirmed to assist give protection to in opposition to gum issues. The variety helps preventative gum care, with endured two times day-to-day use, and is helping to fortify the gum seal for long-lasting gum coverage. Distinctive for Corsodyl, the product is enriched with hyaluronic acid, a key development block of robust gums.
A brand new technology of oral fitness
For fifty years, Corsodyl has supported folks in restoring and protective their gum fitness, pushed by way of the conclusion that wholesome gums are the root of each and every assured smile. The logo’s imaginative and prescient is firmly centered at the long run – one the place gum fitness is prioritised, higher understood, and cared for as diligently as our enamel.
With a rising emphasis on self-care, preventative fitness, and out there remedy choices, Corsodyl is well-positioned to stay at the leading edge of the gum care dialog. Whether or not via cutting edge product launches, skilled partnerships, or public consciousness campaigns, the emblem’s objective stays the similar: to assist folks take care of wholesome gums for lifestyles.
To determine extra about Corsodyl’s product vary, or to get entry to training fabrics, please seek advice from the Haleon HealthPartner Portal.
References and disclaimers
** better growth in gum fitness after 1 week in comparison to a standard toothpaste
- World, regional, and nationwide occurrence, occurrence, and years lived with incapacity for 328 sicknesses and accidents for 195 nations, 1990-2016: a scientific research for the World Burden of Illness Find out about 2016 – PubMed (nih.gov) fitness#:~:textual content=Periodontitispercent20orpercent20deeppercent20gumpercent20diseasepercent2Cpercent20thepercent20secondpercent20most,thepercent2011thpercent20mostpercent20commonpercent20diseasepercent20inpercent20thepercent20world
- BSP: Working out the significance of gum fitness (Accessed: 8 July 2025) https://www.bsperio.org.united kingdom/sufferers/gum-health-resources-for-patients
- https://www.ncbi.nlm.nih.gov/%/articles/PMC5508374/
- One Ballot analysis on behalf of Corsodyl, Might 2025, 2,000 respondents. Query 15: Have you ever ever in my opinion skilled bleeding gums?
- One Ballot analysis on behalf of Corsodyl, Might 2025, 2,000 respondents. Query 5: When brushing your enamel do you consider you’re additionally cleansing your gums?
- One Ballot analysis on behalf of Corsodyl, Might 2025, 2,000 respondents. Query 4: How ceaselessly do you consider the fitness of your gums when brushing your enamel? (Occasionally 30%, Hardly 12%, By no means 3%)
- One Ballot analysis on behalf of Corsodyl, Might 2025, 2,000 respondents. Query 10: Which, if any, of the next do you do on the subject of brushing your enamel?
- World Burden of Illness, 2019
- Time to position your cash the place your mouth is – Economist Affect Oral Well being Infographic
- 9 in 10 NHS dental practices throughout the United Kingdom don’t seem to be accepting new grownup sufferers for remedy beneath the fitness carrier – BBC Investigation (Accessed: 8 July 2025)
This text is subsidized by way of Corsodyl.
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