CHARLOTTE, N.C., US: Dentsply Sirona has built-in the VDW logo into its company id as a part of a branding replace meant to create higher readability throughout its portfolio. To mirror the unified id, VDW branding now comprises the endorsement line “A logo of Dentsply Sirona” throughout advertising, conversation and packaging. The visible design of the packaging stays unchanged.
Arjan de Roy, workforce vice-president of crucial dental answers at Dentsply Sirona. (Symbol: Dentsply Sirona)
As a part of the transition, content material from the VDW web site can be progressively transferred to the Dentsply Sirona web site. As soon as the migration is whole, the VDW web site can be closed and redirected. In line with the corporate, the trade is meant to simplify logo conversation for purchasers and companions, however the rebranding won’t impact the provision of VDW merchandise, which can proceed to be presented as a part of the corporate’s endodontic portfolio.
“This logo alignment is solely about readability and consistency,” stated Arjan de Roy, workforce vice-president of crucial dental answers at Dentsply Sirona. “Our shoppers can really feel assured that bringing the VDW logo into the Dentsply Sirona logo additional strengthens the phenomenal high quality, product innovation and relied on reinforce they’ve come to depend on—one thing we consider we’ve got once more demonstrated with the advance of the VDW endo motor X-Sensible Professional+” he added.
Constant high quality throughout established production websites
Dr Christoph Zirkel, an endodontist in Cologne in Germany. (Symbol: Dentsply Sirona)
In line with Dentsply Sirona, manufacturing continues underneath the corporate’s relied on production and high quality assurance techniques. The corporate operates amenities in Germany, Switzerland and the USA and produces greater than 140 million endodontic tools once a year. Over 3 million high quality keep an eye on exams are carried out each and every 12 months throughout its websites.
“I’ve all the time relied on VDW for its dedication to the endodontic career and the robust relationships it has advanced with endodontists,” stated German endodontist Dr Christoph Zirkel. “Now, with its logo integration into Dentsply Sirona, I’m excited for the probabilities and assured we will be able to take pleasure in a unified portfolio, expanded medical training alternatives or even more potent reinforce sponsored via international sources of the corporate,” he added.
Focal point on proof and training
Dentsply Sirona emphasized that medical proof is central to its endodontic portfolio. Its reciprocating movement techniques, together with WaveOne and RECIPROC, are supported via greater than 1,200 printed research. Moreover, training remains to be a key element of the corporate’s actions: greater than 2,000 endodontic training programmes are delivered globally each and every 12 months, together with coaching associated with VDW merchandise.
In line with Dentsply Sirona, the unified branding displays its ongoing focal point on evidence-based answers, innovation and medical training in endodontics. Extra details about Dentsply Sirona’s endodontic portfolio will also be discovered at the strong point pages.
