International Oral Well being Day 2024–2026 marketing campaign at FDIWDC25

Since 2007, WOHD has grown into the sector’s biggest world platform for elevating consciousness about oral well being. Celebrated once a year on 20 March, the marketing campaign empowers folks with the gear, wisdom and motivation to stop and set up oral illness, which impacts just about 3.5 billion folks international.

The present marketing campaign, introduced closing yr by way of FDI, used to be designed to simplify oral well being messaging by way of obviously speaking its advantages in an available approach, every yr introducing a brand new point of view. In 2024, the point of interest used to be at the hyperlink between oral and bodily well being with the theme “A contented mouth is a contented frame”. This yr, the highlight shifted to psychological well-being with the theme “A contented mouth is a contented thoughts”. In 2026, the overall bankruptcy of the trilogy is ready to introduce a brand new slogan that can spotlight how oral well being helps each side of a satisfying existence, together with taking part in meals, interacting socially, operating productively, speaking successfully, and growing old with self belief and dignity.

The Shanghai release tournament will characteristic the legit unveiling of the WOHD 2026 marketing campaign fabrics, supply insights into the marketing campaign’s public well being goals and be offering sensible steering on the way to enforce the marketing campaign each in the community and globally. Contributors may also pay attention from mavens and network leaders who’ve effectively mobilised toughen of their areas and have a good time the winners of the 2025 WOHD awards.

In line with Dr Anna Lella, chair of the WOHD operating team: “This ultimate yr is ready bringing the message house. We would like folks to peer oral well being no longer as an remoted factor however as one thing that touches each a part of existence. When your mouth is wholesome, you’re much more likely to thrive in class, at paintings, in relationships and as you age.”

WOHD has noticed exceptional world achieve in recent times. This yr, the marketing campaign impressed actions in 218 nations, generated over 400,000 web page perspectives on-line and attracted 40 million video perspectives. It additionally persevered to construct momentum round its cherished mascot, Toothie the beaver, who has transform a logo of oral well being consciousness for every age. Thru inventive, available messaging and sources translated into other languages, the marketing campaign has helped shift the dialog on oral well being from a purely medical focal point to advertise engagement, inclusivity and empowerment.

FDIWDC25 provides the very best level for this essential release. As probably the most influential world gatherings for the dental and public well being communities, the congress supplies a chance to enlarge the marketing campaign’s targets, inspire world collaboration and encourage motion to beef up oral well being for generations to return.

Contributors attending the marketing campaign release consultation will acquire early get entry to to new fabrics, pay attention from concept leaders and discover ways to combine WOHD 2026 into their very own national- or community-level efforts. Most significantly, they’re going to transform a part of an international motion that recognises oral well being as a basic human proper and crucial to dwelling a greater, fitter existence.