As one of the crucial main dental exhibitions in central and japanese Europe, KRAKDENT has grown considerably over the last 3 many years. Organised through Targi w Krakowie, which is celebrating its 30th anniversary this 12 months, the development displays broader tendencies within the regional dental marketplace. On this interview, CEO Ewa Woch discusses key milestones, the position of infrastructure and the way the exhibition continues to conform to converting business expectancies.
In step with Targi w Krakowie CEO Ewa Woch, KRAKDENT continues to draw global individuals and firms, additional strengthening its global profile. (Symbol: Targi w Krakowie)
Ms Woch, the 30th version of KRAKDENT was once held in 2024, and Targi w Krakowie is celebrating its 30th anniversary this 12 months. How do those two milestones replicate the evolution of each the development and its organiser?
The 30th anniversary of Targi w Krakowie now not handiest marks an important instance but additionally displays the corporate’s constant expansion and its reinforced place throughout the dental match business. The 32nd version of KRAKDENT, happening from 16 to 18 April, marks some other step on this building.
Through the years, Targi w Krakowie has developed from an area initiative into an skilled organiser of the world over recognised occasions. This modification is mirrored in a large number of business awards, together with the UFI Advertising Award granted for the marketing campaign selling the 30th version of KRAKDENT.
Over the similar time, KRAKDENT has developed from a countrywide match into one of the crucial key gatherings for the dental business in central and japanese Europe. These days, it draws masses of exhibitors and 1000’s of dental execs from more than a few international locations, serving as a platform for the trade of data and revel in and the showcasing of the newest answers. This building has been pushed through a constant technique and a willingness to tackle new demanding situations.
For the reason that opening of the EXPO Kraków global exhibition and conference centre in 2014, the venue has performed a key position in webhosting global occasions. How has its infrastructure supported KRAKDENT’s persisted expansion and its attraction to exhibitors and guests from in a foreign country?
The hole of EXPO Kraków in 2014 was once a key milestone within the building of Targi w Krakowie and KRAKDENT. The trendy exhibition and congress infrastructure enabled larger-scale occasions, offering considerable exhibition house, convention amenities and advanced convenience for individuals. Consequently, KRAKDENT has been in a position to incessantly building up the collection of exhibitors and guests, in addition to draw in firms and dental execs from in a foreign country through offering beneficial stipulations for product displays, coaching classes and industry networking.
Dental exhibitions are more and more anticipated to mix product inventions with schooling and networking. What highlights can individuals be expecting from the impending KRAKDENT relating to medical content material, new applied sciences and alternatives for pro trade?
These days, KRAKDENT is not only a product exhibition however a complete match combining schooling and networking. Members can be expecting an intensive KRAKDENT-edu medical programme that includes lessons, coaching classes, workshops and lectures. This 12 months, the training programme contains 198 hours of displays in seminar and workshop rooms. This contains 73 hours throughout the KRAKDENT-edu programme and 125 hours of coaching classes organised through just about 60 exhibitors, making it one of the vital in depth instructional programmes within the business.
“These days, KRAKDENT is not only a product exhibition however a complete match combining schooling and networking.”
KRAKDENT 2026 may even be offering displays of the newest applied sciences and inventions on the cubicles of just about 400 exhibitors in addition to displays at the KRAKDENT MeetUp degree, which draws robust passion each and every 12 months. This 12 months additionally marks the 23rd World Dental Congress DENTAL SPAGHETTI. This mixture of data, sensible revel in and industry networking guarantees that the development addresses present business wishes.
Lately, the business has passed through vital transformation, in particular in accordance with digitalisation and post-pandemic expectancies. How has KRAKDENT tailored to those adjustments, and what traits are shaping the way forward for dental industry gala’s?
Lately, the dental match business has passed through dynamic adjustments, pushed basically through digitalisation and new expectancies that experience emerged because the pandemic. The KRAKDENT industry truthful has answered to those demanding situations through growing instructional programmes considering the most recent applied sciences and sensible talents for day by day scientific paintings.
The more and more global personality of the development could also be turning into extra obvious, in conjunction with the rising significance of product innovation and engagement around the dental neighborhood. KRAKDENT has grow to be a key assembly level for the dental business, offering a platform for direct trade, skilled discussion and an outline of the newest traits. It gives an area the place tendencies in dentistry are visual and tangible. The industry truthful additionally gives a preview of answers which can be most likely to go into dental practices. Members can discover and check new merchandise and achieve insights immediately from producers and vendors.
Through the years, KRAKDENT has persistently mirrored adjustments within the business. Additionally, its organisers reply to rising marketplace wishes, together with generational shifts. In 2024, a long-term technique focused on the more youthful era in dentistry was once applied, and rising passion within the match amongst younger dentists signifies its effectiveness.
Editorial notice:
Extra details about the development may also be discovered right here.
